How your first weeks of tracked marketing are performing, the Canberra market and competitors you are trading against, and the specific growth opportunities. Your own results are on the first tab. The market and competitors are on the second. The hot water opportunity and the plan come next.
Your Google Ads and analytics tracking only went live in late April, so this is your first stretch of measured data, not a full year. The business has been trading longer, the results just were not being tracked until now. That is exactly what an account warming up should look like: traffic climbing week on week as the ads settle in. Every figure on this tab is your own measured data from your Google Analytics and Google Ads.
In just eight weeks of tracking, 80 of your visits arrived through free organic search, alongside the 329 from paid ads. That is a healthy sign: it means your listing and site are earning traffic on their own, not only when the ads are running. Growing that organic share is one of the cheapest ways to lower your cost to win a customer over time.
Your single search campaign has been live since late April. Two things are moving the right way: clicks are ramping up week on week, and your cost per click has fallen sharply as the campaign learns. Ad costs here include the O'Brien levy.
Your cost per click has come down from about $12 in the first week to about $3, while clicks per week have roughly tripled. That is the campaign settling in and the account earning trust. It means every dollar now buys far more visits than it did at launch, and there is headroom to put more behind the services that convert best, starting with hot water.
Estimated Canberra monthly searches by keyword. The head plumbing term carries the biggest everyday demand, but the hot water and heat pump terms are the open lane where no local brand is dominant.
Source: Google Ads and industry SEO datasets, Canberra, June 2026. Figures are modelled estimates.
The Canberra plumbing field from your competitor review. Select competitors to compare and switch the metric. Organic traffic and keywords are modelled estimates of overall online visibility; reviews are the Google review count; local map visibility is the share of the local map pack for "plumber Canberra". Notice how the map leaders and the traffic leaders are often different businesses, which is where your openings sit.
| Competitor | Type | Organic visits/mo (est.) | Keywords (est.) | Google reviews | Local map % | Positioning |
|---|
Local map visibility from local map-pack tracking for "plumber Canberra", 9 by 9 grid, June 2026. Organic traffic and keywords are modelled whole-domain estimates from industry SEO datasets. Reviews and ratings from public Google Business listings. "n/a" means minimal or not published. Fix-It Right organic is national, so its Canberra share is a fraction of the figure shown. Level's 950 reviews are largely carried over from its former Laser profile rather than earned recently.
Hot water and heat pumps are high value, cheap to advertise, and no local brand owns the category. Your ad budget is already winning hot water clicks cheaply, and demand is at its winter peak. This is the focus of the Phase One plan below.
Hot water demand across Australia swings hard with the seasons and peaks in winter, which is exactly where we are. Heat pump hot water is a smaller but steadily growing category on top, helped by the rebate. Hover any point for detail.
On the "hot water system Canberra" map, the top spot is held by a specialist with just 16 reviews at 3.6 stars, while Level Plumbing, the general market leader, sits at 0%. That pack is won on category match and proximity, not reputation. With 49 reviews at 4.9 stars and a focused hot water push, you have a realistic path in that the big plumbers are not defending.
The hot water and hyperlocal terms worth building pages and campaigns around, with estimated Canberra monthly volume, cost per click and keyword difficulty (KD, 0 easy to 100 hard). These are the quick wins: high intent, cheap, and uncontested by the big plumbers.
| Keyword | Canberra vol/mo | CPC | KD | Note | Target page |
|---|
Source: Google Ads and industry SEO datasets, Canberra, June 2026. Job-value anchor: a hot water or heat pump install is a $2,000 to $4,000+ job, so a few extra a month is material revenue.
A focused programme that backs what is already working and closes the gaps we can see: keeping reviews growing, focusing on hot water and heat pumps, and building brand awareness across the winter peak.